Gen Z’s Social ValidationLet’s dive into what we call in marketing social validation.Aug 29, 2022Aug 29, 2022
What Marketers Learn From Gen ZOver the last decade, marketers have targeted Millennials as they have become the driving force for purchasing decisions. More recently…Dec 21, 20201Dec 21, 20201
What My 9th Grade Self Learned about Marketing from DM-ing Girls on TwitterIt was 9th grade and I was truly in my prime (or so I thought).Jul 25, 2019Jul 25, 2019
Influencer Marketing Is Dead… Enter ‘Share’ Marketing‘Influencer Marketing’ as we know it was initially introduced with celebrity brand endorsements and commercials.Apr 29, 2019Apr 29, 2019
How to Find Brand Love this Valentine’s DayThis Valentine’s day I took the time to find true love — that is, brand love of course.Feb 14, 2019Feb 14, 2019
Bumble — initially launched as a dating app where girls make the first move (great concept right?),The core of their brand messaging is simple: female empowerment.Feb 12, 2019Feb 12, 2019
Social Media Algorithms & How You Can Take Advantage of ThemThe question has never been “What content should I create?”Nov 13, 2018Nov 13, 2018
Is Your Website Losing Business?I often discuss all the possibilities you can use a website as a positive:Sep 16, 2018Sep 16, 2018
Use Your Competitor’s Ads Against ThemFollowing Zuckerburg’s appearance at Congress regarding Facebook’s use of privacy data, Facebook released a new update.Sep 14, 2018Sep 14, 2018
