Jake BjorsethGen Z’s Social ValidationLet’s dive into what we call in marketing social validation.3 min read·Aug 29, 2022----
Jake BjorsethWhat Marketers Learn From Gen ZOver the last decade, marketers have targeted Millennials as they have become the driving force for purchasing decisions. More recently…4 min read·Dec 21, 2020--1--1
Jake BjorsethWhat My 9th Grade Self Learned about Marketing from DM-ing Girls on TwitterIt was 9th grade and I was truly in my prime (or so I thought).3 min read·Jul 25, 2019----
Jake BjorsethInfluencer Marketing Is Dead… Enter ‘Share’ Marketing‘Influencer Marketing’ as we know it was initially introduced with celebrity brand endorsements and commercials.4 min read·Apr 29, 2019----
Jake BjorsethHow to Find Brand Love this Valentine’s DayThis Valentine’s day I took the time to find true love — that is, brand love of course.3 min read·Feb 14, 2019----
Jake BjorsethBumble — initially launched as a dating app where girls make the first move (great concept right?),The core of their brand messaging is simple: female empowerment.3 min read·Feb 12, 2019----
Jake BjorsethSocial Media Algorithms & How You Can Take Advantage of ThemThe question has never been “What content should I create?”4 min read·Nov 13, 2018----
Jake BjorsethIs Your Website Losing Business?I often discuss all the possibilities you can use a website as a positive:3 min read·Sep 16, 2018----
Jake BjorsethUse Your Competitor’s Ads Against ThemFollowing Zuckerburg’s appearance at Congress regarding Facebook’s use of privacy data, Facebook released a new update.3 min read·Sep 14, 2018----